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In a case that played out decades ago, the maker of BIC pens filed suit seeking to enjoin the unrelated Beisinger Industries Corp.
![vsco icon vsco icon](https://alternativesp.com/wp-content/uploads/2021/07/1594866852_VSCO-600x600.png)
With that in mind, “A stock ticker symbol does not function as a trademark for that company’s goods and services,” and so, “courts have traditionally not permitted companies to trademark their ticker symbols as such.”īeyond that, Brooke and Bermeo-Andrade note that “courts have held that investors are generally sophisticated customers that conduct proper due diligence before buying into a company.” That does not mean, however, that conflicts cannot – and do not – arise if a company’s stock ticker symbol is confusingly similar to another company’s brand paired with other elements, as well, such as a similarity of goods or services, for example. Investor Confusion?īut what happens when a company’s ticker makes use of another active company’s name? “Ticker symbols are typically used in a nominative sense, to identify a company with an abbreviation of its legal name or of a trade name, rather than to indicate the company as a source of goods and services,” Stradley Ronon Stevens & Young attorney Kevin Casey asserts. Those boxes are checked in the situation at hand. Securities and Exchange Commission” (“SEC”), and provides “a first-to-claim ticker allocation procedure, with very little regulation on disputes, and no mention of prior intellectual property rights,” according to Holland & Knight LLP’s Thomas Brooke and Bermeo Law’s Rodrigo Bermeo-Andrade. Ultimately, the SEC gives companies reasonable discretion when picking stock ticker symbols, requiring only that “each ticker symbol be original (i.e., not copy another company’s stock ticker symbol) and appropriate.” Is the naming commonality likely to give rise to legal issues? Probably not. The selection of such tickers is generally “self-regulated by the National Market System Plan for the Selection and Reservation of Securities Symbols, which is approved by the U.S.
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The split does away with the formerly public L Brands, and puts BBWI and VSCO, which are the individual companies’ respective tickers (i.e., the symbols used to uniquely identify the publicly traded shares of the companies), in its place on the New York Stock Exchange.Īside from the potential for a successful turnaround of Victoria’s Secret, complete with a revamp of its ad campaigns and its offerings to skew more towards the needs of modern female consumers and away from the hyper-sexualized ethos of the traditionally male-run company, Victoria’s Secret’s new structure is interesting in another respect: its NYSE ticker symbol – VSCO, which is not only seemingly short for Victoria’s Secret & Co., but it is also the name of privately-held Visual Supply Company’s 10-year-old iOS and Android photo app. Just days after announcing a sweeping settlement of sexual harassment and workplace misconduct claims, L Brands’ Bath and Body Works and Victoria’s Secret were split into two distinct, publicly-traded entities on Tuesday, and the lingerie-maker’s shares rose 27 percent in their stock market debut as a stand-alone company in furtherance of what Morgan Stanley analysts are predicting will be a “credible turnaround story” following years of declining sales and reputation-tarnishing events.